John Wilson

The marketing fundamentals rarely change:

/Respond faster.
/Follow up consistently.
/Collect more reviews.
/Call past customers.
/Know your margins.

I've seen home service companies spend 13–14% of revenue on marketing without the growth to justify it.

At $5M in revenue, that's $650K–$700K a year.

Before increasing the budget, find out how much revenue the last $100K produced.

Only 20–30% of HVAC jobs are financed across the industry.

At Wilson, we're closer to 70%.

The difference? A better sales process, more financing options, and a focus on approval rates.

Learn more... x.com/i/article/2117…

October is on its way out. November is almost here.

What goals do you have for your home service business as we enter the final two months of '26?

What happened when we spent $150k+ on leads over 30 days?

I sat down with @HeySamPreston, CEO of @servicescalers, to break it all down...

...along with the latest Google LSA updates and how home service businesses can generate more leads, reduce wasted ad spend, and improve their marketing ROI.

youtube.com/watch?v=qs3oTR…