OAAA

“That’s the power of The Human Medium: combining meaningful real world presence with the ability to drive measurable engagement and business results.”

During Advertising Week New York, OAAA’s Moving and Dynamic Media Alliance (MDMA) took to the streets of Manhattan, generating more than 408,000 impressions and 1,100 clicks in just 48 hours, with a click-through rate 350% above the industry benchmark.

In his latest OAAA blog, Regis Maher, Chair of OAAA’s MDMA and President & Co-Founder of @do_it_outdoors, breaks down the campaign’s results and shares how moving media and digital retargeting work together to drive measurable impact.

Read the full piece: bit.ly/4BMM8iB

Join us on November 17 for Discover OOH Day: Philadelphia, where brands, agencies, and OOH industry experts will come together to explore the power and impact of out of home advertising through engaging discussions, real world case studies, and actionable insights.

Hear from Russell Pareti of Stateside Brands, Michal Komemi of @harmelinmedia, and Cathy McVey of @visitphilly, among others, as they share their insights on the evolving media landscape, the role of OOH in today's marketing mix, and the strategies driving business results.

📍 November 17 | Kimmel Center, Philadelphia

Registration is complimentary for brands and agencies.

🔗 Reserve your spot: bit.ly/4BJGptV

“What excites me most is that OOH is getting smarter without losing what has always made it work. You can’t skip a billboard, block it, or scroll past it.”

This month’s Across the Desk feature in partnership with @TheDrum spotlights John Murrow, President & CEO of Trailhead Media.

John shares his perspective on the evolution of local OOH, how digital and programmatic capabilities are opening new opportunities for advertisers of all sizes, and the growing role of AI, data, and measurement in driving industry growth. He also discusses why strong relationships and local connections remain at the heart of OOH.

Read the full Q&A here: bit.ly/4BBhsAW

We asked @jordynwoods for her favorite @WoodsbyJordyn out of home moment so far, and she couldn’t pick just one!

From bus stops to Times Square, her campaign has been all over NYC. And now, she's bringing Woods by Jordyn to SoHo with a pop-up at @Shopify NY, October 31–November 1! 🗽

From OOH to in real life experiences, it's all about bringing the brand into the real world.

📖 OAAA's latest update, Keeping Up with California: What Evolving Privacy Laws Mean for OOH, explores how changing consumer privacy laws could impact the out of home industry.

With 23 states now having enacted comprehensive privacy laws, what do evolving regulations around consumer data, geolocation, and AI-generated advertising mean for OOH?

🔗 Read the full article: bit.ly/4A4K9EU