Excited to announce our new paper on best practices for creating experimental stimuli with #GenerativeAI, now published in the Journal of #Advertising! 📄🎉
tandfonline.com/doi/full/10.10…
www.tandfonline.com The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI This paper introduces the MADE (Mapping, Assembling, Demonstrating, Executing) framework, a comprehensive set of best practices for the ethical and effective use of generative artificial intelligen... tandfonline.com/doi/full/10.10…
