Adam Miller

Excited to publicly launch @kindlingtech

The company we founded to support the builders of this era. To give them storytelling and distribution superpowers.

Technology builders are the ones building a future, against the odds. Taking risks and persevering, to create a brighter state for humanity.

The missions of these companies differ. They may be solving Quantum Physics, building AI biology models or just trying to create a simple note taking system.

But what doesn't differ, is that companies need to tell their stories and reach their audiences.

And we at Kindling have a collective belief that sitting inside every company, there's a repository of fascinating stories to be told.

Stories that unlock emotions and inspire others. And these stories that can win your next customer, engineer or get that round away.

And we believe that builders should focus on building. And that gaining storytelling and distribution powers, shouldn't be the headache that it is.

So we've built Kindling: the marketing brain and execution system to power your organic marketing function. Giving you always-on capabilities, so your stories reach those that matter.

We built this with two fundamental beliefs:
- We use AI to give us superpowers with things like research, ideation and analytics. So that we have unprecedented leverage
- And we use the abilities of exceptional creatives who through insight and creativity can turn sparks into ideas and ideas into reality

We're here to power the builders of this era.

Sachin and I have been doing this for years through our podcast. Then our documentaries at @Sachin_and_Adam. And now Kindling, is our most ambitious manifestation of this mission.

If you're a builder and you want marketing superpowers, reach out.

Few observations of LA after being here for two days filming a documentary

- city is just ridiculously large with so many utterly different areas. My mental model of a city felt challenged by the scale of LA and how fragmented it is via its poor transport. Some people here have described it as actually being 20 cities in one

- transport is cooked. You need to drive everywhere, traffic is horrible, Ubers cost so much. How do people do it? Some people I’ve chatted to just say that people try to live their whole life in surrounding areas and not travel too far

- it’s really hot. I felt that truly high up at the Getty Museum, with no shade from the palm trees. But people seem to love the climate here and seems to be a top drawcard about why people come here

- it’s full of diversity. I didn’t realise the true extent of it!

- it gives me the feeling of a private city in terms of a lot of the most interesting socialising happening in private, at exclusive parties and clubs. As opposed to nyc where so much happens in public. I went to the elite Beverly Hills Lounge and it gave me such an intense feeling of it being populated by elites or celebrities

- walking and driving through Beverly Hills felt worldview changing. I’m not sure I’ve ever seen that level of wealth. There are so many expensive houses and cars in that area - I still struggle to comprehend the scale of wealthy people in rich LA. It feels like theres endless mansions?? Walking through the commercial parts of Beverly Hills it felt just as rich, materialistic and influency as I was expecting. It’s weird to think that Compton is only 30 mins away

- Runyon canyon and the surrounding hills are beautiful, as well as the sunsets. Adding the ocean on top of that, there is a high degree of natural beauty in the city. Lots of areas to switch off

- spending the day in Los Feliz today with some founders and I’m seeing the charm of LA more. The people are more chill, the skies are always blue, the climates nice. These founders who previously lived in sf appreciate how the la tech scene feels less neurotic than sf

- funnily enough, it hasn’t been so obviously apparent to me that this is the entertainment capital of the world, except for the billboards. I’m sure if I went to more parties it would be in my face

- Getty Museum felt overrated to me. It’s architecturally wonderful but there just isn’t that much art in each section, it felt like a lot of wasted space. I love 1600-1800s European art but I think they should have had more modern art. Albeit, half the sections were closed on this day

Ive seen so so little. I’d love to explore the beaches, south LA, the entertainment districts and go down to places like Laguna beach. I still don’t quite know what to make of this place given the scale and how fragmented it is.

Every great company is a great story first.

@Sachin_Shah_ and I are hosting a Storytellers Night with Notion in Sydney on Wed Dec 2.

We'll share what we've learned filming founders at PsiQuantum, Superpower, Pacific Fusion, Heidi, Base Power and more, then open the mic for you to try out your own story.

Founders, operators, builders: come close out the year with us.

Excited to be co-hosting this with @NotionHQ, one of our day one partners.

Request a spot at the link in the comments!

LA / SF incoming for our next documentary tour

Companies we’re profiling:
- satellite manufacturers
- phone hardware company
- bioweapons defence
- data centres
- robotics foundations models

In LA next Tuesday (11 Nov)

Would love to meet founders, investors, tech media folks based there

lmk if that's you!