Uncovered Media

Chaiz spends $0 on Meta and Google. CAC is the lowest it’s ever been.

Instead, implement API's so bigger brands like NerdWallet sell your product inside their own checkout.

Borrow distribution. Don’t buy it.

90% of car warranties are still sold by a dealer or a call center. Nobody wants to deal with either of those.
Ryan Hartman of Chaiz is building the alternative with $0 in paid ads.

Zumba CMO Carolina Moraes on AI in creative: "I'm going to lose credibility on the brand essence."
Not every brand has permission to use AI. bit.ly/3UJsZ0m

Zumba has 94% unaided awareness.
People knew the name, not what the product does for them. Carolina Moraes on shifting the fight from awareness to consideration. Full episode: bit.ly/3U7g8Fa

"Communities are very loud when they're happy. But they're even louder when they're not."
Zumba CMO Carolina Moraes on how much brand control you can afford to give away. Thursday on CMO Uncovered.