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The Unmistakables

@_unmistakables

An award-winning strategic EDI consultancy. We deliver inside out inclusion that builds cultural confidence. linktr.ee/unmistakables
London, England theunmistakables.com Joined April 2018
608 Following 1.4K Followers 823 Posts

Latest posts 5

The Unmistakables @_unmistakables
As Black British culture continues to grow in mainstream influence, Black talent is being infused in marketing to add a dose of cultural coolness.

Yet, too often this results in portrayals ranging from offensive to straight-up cringeworthy.

theunmistakables.com/post/who-gets-…
www.theunmistakables.com Who gets to represent black culture? Chynna Rhooms explores complexity and inequity at the intersection of Black Culture and Gen Z marketing
The Unmistakables @_unmistakables
Over the past few years, Christmas campaigns become hotbeds for outrage around diversity.

Shilpa Saul shares her tips for how brands can strike the right chord to create a campaign that captures the heart of the nation

theunmistakables.com/post/how-to-cr…
www.theunmistakables.com How to create an inclusive Christmas ad during the culture wars How do brands balance the traditions of festive TV spots with a more inclusive approach that encompasses the UK's diverse cultural make-up?
The Unmistakables @_unmistakables
Ahead of the #wwcfinal, Rosie Ngugi reveals the state of equity and inclusion at the Women’s World Cup and explores the accountability needed to make the game's bright future accessible.

theunmistakables.com/post/women-s-f…
www.theunmistakables.com Women’s football is growing culturally. Will equity and inclusion catch up? Rosie Ngugi reveals the state of equity and inclusion at the Women’s World Cup and explores the accountability needed to reach its potential
The Unmistakables @_unmistakables
“On the inside people want a more inclusive culture, but on the outside, you’ve got quite a visceral backlash to words like diversity and inclusion.”

Asad Dhunna (@asadd) speaks to @Bloomberg about how UK businesses are navigating the culture wars.

bloomberg.com/news/articles/…
www.bloomberg.com UK Warns Businesses to Stay Out of ‘Woke’ Culture Wars British banks have already got a taste of what it’s like to be drawn into the global culture wars. Now, the country’s consumer brands are facing scrutiny for their own efforts to cater to their...
The Unmistakables @_unmistakables
This Pride Month, we've seen a sense of weariness permeating the LGBTQIA+ community. It's not hard to see why.

In a new call-to-action, Rosie Ngugi explains how brands must take an inside-out approach to inclusion to become impactful allies.

theunmistakables.com/post/why-lgbtq…
www.theunmistakables.com Why LGBTQIA+ communities are tired and uninspired this Pride So far, we have seen the usual hallmarks of Pride: from vibrant celebrations and the recognition of LGBTQIA+ changemakers, to rainbow washing and genuinely confusing campaigns.Pride can be a mixed...