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EASA

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@AdvertisingEASA

The single authoritative voice on advertising self-regulation in Europe. RTs ≠ endorsement.
Brussels. Belgium easa-alliance.org Joined January 2012
1.2K Following 2.5K Followers 2.6K Posts

Latest posts 5

EASA @AdvertisingEASA
Influencers still struggle with proper disclosure, as shown by these results. With Discloseme, EASA aims to raise awareness of disclosure rules among influencers, and will soon launch the Influencer Marketing Standard Training in Europe. Stay tuned! 👉easa-alliance.org/discloseme/
www.easa-alliance.org DiscloseMe
Screening conducted by @EU_Commission & national #ConsumerProtection authorities reveals:
🛍️97% of influencers post commercial content
🛍️only 20% of influencers clearly indicate that this content is advertising
➡️ec.europa.eu/commission/pre…
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