@afaqs
www.afaqs.com Even Kumbhakarna deserves a quiet flush: Somany is making a Noise about silence! What happens when one of mythology’s greatest sleepers encounters one of life’s most unnecessary disturbances? Somany Bathware finds an amusing answer with its Quiet Swirl campaign, turning the... 
www.afaqs.com Sony LIV brings 50+ advertisers on board for India-New Zealand series The platform has secured brand partnerships across the series, with advertisers opting for customised integrations across live matches, studio segments and video-on-demand content. 
www.afaqs.com IRS returns with phased rollout and enhanced media measurement The revamped study will measure readership across print and digital platforms, with a phased rollout beginning with two states and one metro. 
www.afaqs.com Why next-gen brands need to build communities, not just customers Paid visibility can buy attention, but it cannot guarantee affinity. For emerging brands, the real opportunity lies in building a community that believes in what the business stands for. 