Dr. Americus Reed II

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@amreed2

I study, research & tweet about #Identity
Father ~ Theorist ~ Professor ~ Fitness Geek ~ Musician ~ UF & GSU Alum ~ Atlanta Native ~ Every Day is a Parade

Philadelphia, PA americusreed.com Joined September 2012

283 Following 3.7K Followers 11K Posts

Latest posts 5

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Dr. Americus Reed II @amreed2 2d

FLASH BACK FRIDAY:
👟 “We don’t make your shoes. We make shoes YOURS.” 🔥
Big thanks to Dan for bringing the entrepreneurial journey into our classroom! 🙌
Every day is a parade! 🎉 Sometimes you just need the right insoles to march in it. 👟
#Groov #Wharton #MarketingStrategy #Identity #Entrepreneurship #Innovation #BrandStrategy

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Dr. Americus Reed II @amreed2 Sep 27

Yesterday at the Association for Consumer Research in Chicago, my former PhD student (now Asst. Professor at UW Foster School of Business) Esther Uduehi received the prestigious JCR #Ferber Award for the best paper published in the Journal of Consumer Research based on a dissertation. Super PROUD!!
#WhartonProud @whartonknows @Wharton

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Dr. Americus Reed II @amreed2 Sep 25

Every day is a parade!

Knowledge at Wharton @whartonknows Sep 24

@Recess CMO Zech Francis joined @Wharton's @BarbaraKahn and @amreed2 on Marketing Matters to discuss how the beverage brand is positioning its drinks, getting people to try them, and building a community around the everyday ritual of winding down.

🎧: whr.tn/3TgqHoV

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Dr. Americus Reed II @amreed2 Sep 10

The National Football League (@NFL ) season kicked off yesterday, but the league’s most important contest is much bigger than anything on the field: How do you grow without losing the people who already believe the game belongs to them?
🏈🏈🏈🏈🏈🏈🏈🏈
#MarketingMatters #NFL #IdentityLoyalty #IdentityPermission #Wharton #Equa #BrandStrategy

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Dr. Americus Reed II @amreed2 Aug 29

🎥 My latest 60-second breakdown explores why Gen Alpha may fundamentally redefine consumer research.

#Marketing #ConsumerPsychology #GenAlpha #ArtificialIntelligence #BrandStrategy #ConsumerBehavior #Wharton #Equa #IdentityLoyalty #FutureOfMarketing 🚀

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