Andreas Horn

Features, design, and branding win customers.
UX, onboarding, reliability, and support keep them.
Most companies spend 80% of their energy on the first line and wonder why churn looks like a product problem.

The easiest way to increase productivity and efficiency is not by adding AI to all areas of your company. It’s to fix the root cause problems in your vision, mission, processes, and leadership. Only if these things are fine can you truly profit by using AI. Otherwise, you will just run in the wrong direction faster.

Keep it simple, don’t analyze everything endlessly.

Experiment, reflect, adapt, try again.
It’s that simple.

Most organizations, or politicians want to fix problems by adding more rules, instead of removing the ones that lead to the problem.
How often do you see people working around rules, that were poorly designed? How often does a rule do more harm than good?
Review your rules regularly. Which one can go?

"Always say the truth or at least don't lie"
— @jordanbpeterson