Apoorva Govind

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@Appyg99

product, eng. Founder @BesteverAI (acq) by @sambaintel. Ex @Ubereats & @Apple. Substack: apoorvagovind.substack.com

San Francisco apoorvagovind.com Joined May 2010

911 Following 34K Followers 8.7K Posts

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Apoorva Govind @Appyg99 Jun 22

I am so excited announce that @BesteverAI has been acquired by @samba_tv!

Samba Verified account @sambaintel Jun 22

We acquired @besteverai, the AI platform built for advertisers. Samba welcomes the Bestever AI team, including founder and CEO @appyg99, who joins as Director of Product leading our AI strategy.

Every adtech company is racing to hand campaign management to AI agents. Our contrarian bet: the agents that win will be built on deep, first-party signals.

Samba understands audience behavior at scale, including how 1.5 billion opted-in users watch TV and what they consume online. With this acquisition, we're turning that deterministic data into autonomous agents for brands and agencies.

Samba is thrilled to have Apoorva and team building what's next with us. 🚀
hubs.ly/Q04mbhNp0

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Apoorva Govind @Appyg99 3d

Before the chip export ban, China accounted for a quarter of Nvidia's revenue. It's silly to think someone like Jensen didn't know where the "new" revenue was coming from. It's probably a don't ask, don't tell business deal. The personal relationship is incidental at best.

Apoorva Govind @Appyg99 6d

Get in loser, we're going fat!

Apoorva Govind @Appyg99 6d

Many founders forget that valuation isn’t just vanity—it motivates teams. A wise ex-founder noted today at dinner that every midsize-co CEO in the Valley wants teams to work like the labs, but B2B SaaS valuations haven’t moved in years. Especially in cities like SF, your love doesn’t pay bills! Either manage your expectations or make the numbers go brrr!

Apoorva Govind @Appyg99 Nov 4

What's admirable about American politics is that the feedback loop is efficient and swift. Imagine an admin getting such a clear PIP in < 2yrs! A lot of companies are not even that fast.

Go USA!