Killer performance... public markets, stay tuned!!
1. Started playing in non-competitive territory (read: new corridors), it was hard but paid off; built from scratch new destinations & got to market leadership there, @leverageedu now not just a winner but the only platform operating 360-degree across a bunch of new optionsView quoted post on X
2. Massive AI-fication of business. For universities and agent partners last year. Now doing it for 2C customers, hospital partners et al @leveragecareers ++ the most exciting stuff is what we are building in-house for our teams @leverageedu to do better. AI analysis after every single counselling available to our Coaches now, like a Partner that makes you do better, every day and every moment. Lot lot lot to do here.
3. Brand caught up. Referrals caught up. Many years of work here. CACs saw decline. But we still prominent only in a few markets, 95% still fragmented and local peers do a better job.
4. Attachment rates of financial services and housing and insurance and other ancillary services went up, > leading to much better LTV on the same cost base, while also improving NPS. More productisation to do here. Not even halfway there.
The past 6 months / this FY, have seen us:
- focus 10x more on tech, LE-AI (our AI suite) starting to come into its own, right now interacting with P&L row by row; Vasu & Anna, agents at @leverageedu & @leveragecareers, are senior members of the exec team
- focus 100x more on customer experience; building new categories, new destinations / corridors in our case, is very hard, as a marketplace, with Universities, Housing Providers, Banks, and even Sovereign Bodies on the other sides, negotiating with them, learning how they work across thousand of nuances, hard but once you do it >> big moat
- efficiency on marketing; come to our HQ and you will see 100s of ad creatives x copies splattered all over, we experiment SO MUCH, mad effort here, that CPQL >>> is v imp to us; when we made significant wins, we pass a lot back to the customer
- deep meaningful enterprise relationships, hard-won trust, now we are launching / co-creating programs of tomorrow with Universities around the world
- get much better on our cash cycles, creating delight here is very important to us, the path to improving FCF will help
- people; we are going through a period where we double down on folks that have given @leverageedu everything, have hard conversations with others where necessary, & also bring to the floor new senior talent that knows a bunch of stuff better than all of us
- experimenting with some new GTMs, some new TAMs, early days but it’s keeping the nights busy!
Right at the starting line.
ONLY BEGUN.
