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asi Ltd

@asiconferences

asi organises international conferences that specialise in advertising, broadcasting and marketing.
Tavistock asiconferences.com Joined July 2012
863 Following 754 Followers 4.2K Posts

Latest posts 5

asi Ltd @asiconferences
UK broadcasters establish a multi-outcome measurement panel to ensure TV gets the credit it deserves for effectiveness of TV advertising. Sameer Modha of ITV discusses the initiative with our Richard Marks #advertising #television
asiconferences.com/asicast-177-la…
www.asiconferences.com asiCast 177: Lantern – UK broadcasters team up to measure outcomes - ASI Does television get the credit it deserves for the contribution it makes to advertisers’ profitability? Commercial broadcasters in the UK have come together to collaborate in an initiative which will...
asi Ltd @asiconferences
Nielsen is expanding its CTV measurement of YouTube into 11 markets and our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement, to find out more.
#CTV #advertising #television
asiconferences.com/asicast-171-ni…
www.asiconferences.com asiCast 171: Nielsen and YouTube expand measurement to CTVs - ASI Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard...
asi Ltd @asiconferences
Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the integrated VOZ service introduced in Australia to the measurement of total TV at the beginning of the year.
#streaming #advertising #television
asiconferences.com/asicast-170-ma…
www.asiconferences.com asiCast 170: Managing change in challenging times for the JICs - ASI As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the...
asi Ltd @asiconferences
Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. The need to secure advertising revenue led to the recognition of the benefit gained from involvement in industry bodies. #svod #television #streaming
asiconferences.com/asi-casts/asic…
www.asiconferences.com asiCast 169: Global streamers join TV’s Thinkbox - ASI Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of...