📢 After a five-year journey, our paper is finally out in Advanced Science!
A large literature on innovation asks how new ideas, technologies and products become widely adopted. But how do people detach from an innovation, and why does that sometimes happen almost overnight? 🧵
A large literature on innovation asks how new ideas, technologies and products become widely adopted. But how do people detach from an innovation, and why does that sometimes happen almost overnight? 🧵
