Buffer

What did data from 2.7 million Instagram Reels tell us about length vs. performance? 👀

→ 90 sec to 3 min reached 4–7% more people than each account's usual reel
→ Over 3 min reached 49.3% fewer (Instagram won't recommend them to new audiences)
→ BUT those long reels had the highest engagement of any length!
→ For those under 90 sec, length didn't seem to make much of a difference.

We’ve refreshed templates in Buffer. The library is bigger, every template now comes with an example post, and you can filter by who it’s made for, by category, and by platform. You can save your own, share them with your team, and drop any of them into the composer. Find it under Create > Templates.

We're hiring a Lead Security Engineer, and we'd love to meet you! 🔐

In May we launched our public GraphQL API with an MCP server and CLI, and 35,000+ organizations have now connected an AI tool to Buffer. We want someone to lead how we protect that trust.

🔗 buff.ly/H87GxFn

Six months of your own post data will tell you more about what to post than any best practices thread.

Here’s how to feed it into Claude or ChatGPT and get a personal social media coach out the other side, with the exact prompts to copy.

Start Page has been a front door to people's work since 2021. Today, we're retiring it.

It's one of the harder calls we've made as a small team, and we want to share how we got here. 🧵