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cat ferdon

Verified account Coinbase 🛡️

@catferdon

cmo @coinbase • formerly @cashapp / @square / @blocks
san francisco Joined February 2010
836 Following 8.2K Followers 2K Posts

Latest posts 5

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cat ferdon Verified account @catferdon
I’m thrilled to share that I’m joining Coinbase as Chief Marketing Officer! I’ve long been a fan of @Coinbase as a product and as a disruptive brand willing to fight for economic freedom around the world.

I can’t wait to roll up my sleeves with @brian_armstrong, @emiliemc, and the rest of the team, at a time when the very definition of finance is changing and crypto is finally becoming more accessible and open. Let’s do this 🚀
Coinbase 🛡️ Verified account @coinbase Sep 3, 2025
It’s @catferdon, our new Chief Marketing Officer.

She’s joining Coinbase to help us keep the number of crypto users going up only.

With deep experience championing disruptive technology, most recently as CMO of @CashApp, Cat is the perfect person to steer our mission of onboarding a billion users and increasing economic freedom around the world.
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cat ferdon Verified account @catferdon
We made a children's book because stories can start conversations that advertising can't

A little rhyme, a little irreverence, and a $50 bitcoin bonus with every hard copy

Limited edition first drop today, more to come → ifyoufindapenny.com
Coinbase 🛡️ Verified account @coinbase 2d
Money is changing. How do you explain it to your kids?

Start with a story.

One year after the last penny was made, we made our first children’s book - giving parents a new way to talk about money.

Each copy includes $50 in bitcoin to put toward their financial future.
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cat ferdon Verified account @catferdon
you know you struck a chord when people text you about an ad. my phone blew up when this ran during the NBA finals last night (and several texts came from self-proclaimed vest-wearing finance bros). the memes are still incoming and the general gist is: 'i feel seen lol’

love working with this team & glad to know the message landed with so many who are willing to laugh with us
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