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Chicago Booth Review

@chicagoboothrev

Research-driven insights on business, policy, and markets. A @ChicagoBooth publication.

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chicagobooth.edu/review Joined August 2013
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Chicago Booth Review @chicagoboothrev
What does repeat browsing reveal about how consumers make decisions?

Research from @HKUniversity’s Ivy Chu Dang, @nyuniversity's @ralucamursu, and Chicago Booth’s Pradeep K. Chintagunta explains this behavior and could help retailers’ targeting efforts. ms.spr.ly/6019aA9Kv
www.chicagobooth.edu A Window into the Mind of Online Shoppers What repeat browsing reveals about how consumers make decisions.