Mackenzie Burnett

announcing @ambrook's $30M series B, led by lachy groom. instead of a fundraising video, we typed up a letter - if you're curious, give us your address (link in thread) and we'll send you some snail mail.

like our customers already know, some good things take time.

this year for ambrook’s annual holiday party (we celebrate halloween here) we transformed the office into a DIY brothers grimm fairy tale banquet for 50 people. the table was all of our desks pushed together with some facebook marketplace crochet tablecloth finds on top, everyone dressed up in romantic gothic costumes, and we played a made up version of mafia with boar and snake clans and clues leading to the accusation of each other’s heir at the end of the night by giving them a poison apple

good brands exist at the intersection of contradictions their audience feels caught between

ex:
- stripe: rigorous and romantic
- patagonia: chill and ambitious
- linear: obsessive and serene
- gohar world: surrealist and functional
- nike: rebellious and disciplined

good brands do not resolve that tension: instead, they make it feel possible to be both. that’s what make them resonate on some deep somatic level

and the cult brands go beyond relatability and into some form of new identity creation

we send new team members to volunteer on a customer's farm for a week, and spend time in person learning about how the customer uses ambrook and what we could build for them to make it even better

@shreygups just sent some photos back from day 1

human review is still the bottleneck for most AI migrations today. so we designed an agent graph around the needs of the reviewer…

and migrated our entire design system (54k lines, 794 files) in 2 weeks with no major regressions. here's how we did it ambrook.com/engineering/ai…