People used to say a company has two jobs (1) build and (2) sell.
AI is making building easier. That means selling may become more valuable, not less. When everyone can make at least a fine/mediocre product quickly, you need to get the right people to care, trust you, and choose it over something else.
An AI agent can find candidates and send a recruiting email. But the people you most want to hire won't join because an agent reached out. They'll join because a person made them believe in the team, the ambition, and the work.
An agent can answer questions in your homepage chat bot. But when a purchase has to get through finance, procurement, and a room full of stakeholders, someone still has to understand what each person needs, make the case, and keep the decision moving.
AI can make building cheaper. It can make selling more important.
When everyone can build something, the advantage goes to the people who can persuade.
AI is making building easier. That means selling may become more valuable, not less. When everyone can make at least a fine/mediocre product quickly, you need to get the right people to care, trust you, and choose it over something else.
An AI agent can find candidates and send a recruiting email. But the people you most want to hire won't join because an agent reached out. They'll join because a person made them believe in the team, the ambition, and the work.
An agent can answer questions in your homepage chat bot. But when a purchase has to get through finance, procurement, and a room full of stakeholders, someone still has to understand what each person needs, make the case, and keep the decision moving.
AI can make building cheaper. It can make selling more important.
When everyone can build something, the advantage goes to the people who can persuade.
