what percent of your typical work day is work you planned to do versus work that "comes up"?
(i.e. fires to put out, getting pulled into something, etc.)
(i.e. fires to put out, getting pulled into something, etc.)
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always fun jamming w @MAustinHarrison !!
Hot Take from @connorrolain of @hexclad :
The best marketing teams know when to push the gas on creative volume and when to ease off.
Early on, volume is your friend. And once you find a winner, you need to lean into it.
But as you mature, iterating on the same winning concept hits diminishing returns. Instead, you have to try new angles to attract new audiences.
And once that new audience is in your funnel, your tried-and-true ads start working again.
Connor is one of the best in the world at this 👇View quoted post on X
has anyone dealt with a lot of low quality traffic from their Meta Europe accounts?
Since October 1 our (outbound clicks - LP views) / outbound clicks is < 50%.
For context, our U.S. account is roughly 20%.
has anyone dealt with this?
Since October 1 our (outbound clicks - LP views) / outbound clicks is < 50%.
For context, our U.S. account is roughly 20%.
has anyone dealt with this?
