CPG WIRE

Almave, the non-alc agave spirits brand created by Lewis Hamilton and Casa Lumbre, just launched an RTD line exclusively at Target.

Two varieties are available:

Almave Classic Margarita
Almave Paloma

Almave is made using real blue agave harvested from the highlands of Jalisco under the direction of Dr. Iván Saldaña, Casa Lumbre's Master Distiller and PhD biochemist.

Casa Lumbre is a Mexican craft spirits company best known for Montelobos, Ancho Reyes, Abasolo, and several other brands.

Rogue Protein Snacks just surpassed $1M in scanned sales at Walmart.

Even more impressive, Rogue only landed on shelves at Walmart 13 weeks ago.

In May, Rogue secured $2.5M in pre-seed funding from Science, Inc., Simple Food Ventures, Uncommon VC, and several others.

Sambazon, the top-selling Açaí brand in the United States, is acquiring Pitaya Foods, an early mover in the organic superfruit category.

The deal brings two mission-driven brands under one roof, creating the No. 1 organic frozen fruit brand globally.

With Pitaya, the combined company expects to reach 45% annualized revenue growth over the next 12 months.

In addition to expanding Sambazon's retail footprint by 20%, the acquisition also offers sourcing, manufacturing, and distribution synergies.

Good Protein, a Canadian plant-based wellness brand, announced a strategic partnership with SEMCAP.

The $128M CAD acquisition was led by SEMCAP and a consortium of Canadian investors.

Founded by Edward Lalonde in 2019, Good Protein has emerged as one of the fastest-growing brands in the Canadian grocery channel. The company is best known for its clean-label, non-dairy, all-in-one protein shakes which are distributed at 4,500 stores across Canada.

SEMCAP has been on a roll this year with Purely Elizabeth and Good Culture both exiting.

Canadian kids' snack brand Wellness Monster officially closed its seed round. The round was anchored by Grip Ventures and included a small group of strategic angel investors.

Founded by consumer goods vet Brittany Compton, Wellness Monster offers a variety of superfood snacks for kids. Their products are packed with functional benefits, free from refined sugars, and safe for schools.

Wellness Monster is currently distributed across Canada at Whole Foods Market, Farm Boy, Healthy Planet, and several online channels, including Amazon and Costco.

Prior to founding Wellness Monster, Brittany Compton spent 13 years at Mars and served as the President & GM of Love Child Organics prior to its 2023 acquisition by Nature's Path.