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My first 2k in crypto turned into almost 80k in my first year in the market in 2017.
I sold all of it at the bottom because I needed the money.
Four years later I started building in the same market that had wiped me out, on the side, while still doing the day job at Switzerland's biggest tech company.
In 2023 I quit that job. Most people around me thought it was the dumbest thing I could do.
Four years in:
-building the first media network for the wallet economy with a distribution network of 100M+ wallets like MetaMask, Solflare, and more wallets to be announced soon
- raised $3.7M in the last 8 months
- 17% click-through on offers placed in the wallet
- 34% click-to-transaction conversion
- 65+ campaigns run with Pudgy Penguins, Doodles, Claynosaurz, human tech, Decentraland and others
Here is how it actually went:
At 16 I was working at Credit Suisse in Gstaad, watching people withdraw a million francs in cash at the counter and count it again on the street outside.
I spent six years at that bank and worked with private clients through to institutional.
Then ten years at Swisscom. Somewhere in the middle of that I was doing application management for one of the first crypto banks in the country, and that job is where I finally understood what the technology was for.
In 2021 I did a blockchain certificate at the University of Lucerne, mostly because I was tired of betting on something I did not fully understand it yet from a technical level. A guy from my class introduced me to two people about six months later. One of them had already founded seven companies and sold one of them. They are my co-founders today.
We started theMiracle in 2022, and then spent 6 months building the wrong thing. A marketplace, utility, news, announcements, a whole pile of it, heads down. When we shipped it, the only thing people actually wanted was to track their wallet benefits and claim them. So we pivoted and focused on data and user behavior.
We changed the rhythm. Feedback daily, ship weekly, and I take the user calls myself.
Almost two years ago we showed what we had to MetaMask, and their reaction was that this belongs inside the wallet, not on our website.
Today millions of users have access to tailored offers and benefits inside wallets like MetaMask and Solflare.
And more wallets are joining the network until the end of this year, increasing the distribution to 240M+.
I was 32 when I started my first company with no track record, in a market that had already taken my savings once.
The next twelve months are about getting this into the other wallets people open every day. If you run one of those, or you have spent money on users who never came back, that is the conversation I want to be having.
If you're a wallet and you want to unlock loyalty & revenue while rewarding your users...
Or if you're a brand that wants to build a user acquisition funnel with 5x better conversions than traditional advertising...
Let's chat!
I sold all of it at the bottom because I needed the money.
Four years later I started building in the same market that had wiped me out, on the side, while still doing the day job at Switzerland's biggest tech company.
In 2023 I quit that job. Most people around me thought it was the dumbest thing I could do.
Four years in:
-building the first media network for the wallet economy with a distribution network of 100M+ wallets like MetaMask, Solflare, and more wallets to be announced soon
- raised $3.7M in the last 8 months
- 17% click-through on offers placed in the wallet
- 34% click-to-transaction conversion
- 65+ campaigns run with Pudgy Penguins, Doodles, Claynosaurz, human tech, Decentraland and others
Here is how it actually went:
At 16 I was working at Credit Suisse in Gstaad, watching people withdraw a million francs in cash at the counter and count it again on the street outside.
I spent six years at that bank and worked with private clients through to institutional.
Then ten years at Swisscom. Somewhere in the middle of that I was doing application management for one of the first crypto banks in the country, and that job is where I finally understood what the technology was for.
In 2021 I did a blockchain certificate at the University of Lucerne, mostly because I was tired of betting on something I did not fully understand it yet from a technical level. A guy from my class introduced me to two people about six months later. One of them had already founded seven companies and sold one of them. They are my co-founders today.
We started theMiracle in 2022, and then spent 6 months building the wrong thing. A marketplace, utility, news, announcements, a whole pile of it, heads down. When we shipped it, the only thing people actually wanted was to track their wallet benefits and claim them. So we pivoted and focused on data and user behavior.
We changed the rhythm. Feedback daily, ship weekly, and I take the user calls myself.
Almost two years ago we showed what we had to MetaMask, and their reaction was that this belongs inside the wallet, not on our website.
Today millions of users have access to tailored offers and benefits inside wallets like MetaMask and Solflare.
And more wallets are joining the network until the end of this year, increasing the distribution to 240M+.
I was 32 when I started my first company with no track record, in a market that had already taken my savings once.
The next twelve months are about getting this into the other wallets people open every day. If you run one of those, or you have spent money on users who never came back, that is the conversation I want to be having.
If you're a wallet and you want to unlock loyalty & revenue while rewarding your users...
Or if you're a brand that wants to build a user acquisition funnel with 5x better conversions than traditional advertising...
Let's chat!
