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The biggest opportunity in ecom right now is finding untapped channels in proven 9-figure niches.
Electrolytes, gummies, pet supps, clothing.
All spaces with $100M+ brands already dominating.
And new brands are still finding a way to win.
They just find a new acquisition channel everyone else is ignoring.
With ecom, you can differentiate three ways:
Brand (Slow build, takes years)
Product features (Gets copied fast)
Acquisition channel (This is where you win)
You can be in competitive spaces but dominating neglected channels.
Ex. TikTok shops.
Some brands are getting a handful of creators to post 7x per day, going live for an hour daily, and printing money in categories that "should be too competitive."
They're not selling a revolutionary product. They're just showing up where big brands haven't figured it out yet.
This is what I'd do if I was passionate about a commoditised product like electrolytes or skincare.
Find the channel everyone else is ignoring or doing badly and master it.
That's your window.
Electrolytes, gummies, pet supps, clothing.
All spaces with $100M+ brands already dominating.
And new brands are still finding a way to win.
They just find a new acquisition channel everyone else is ignoring.
With ecom, you can differentiate three ways:
Brand (Slow build, takes years)
Product features (Gets copied fast)
Acquisition channel (This is where you win)
You can be in competitive spaces but dominating neglected channels.
Ex. TikTok shops.
Some brands are getting a handful of creators to post 7x per day, going live for an hour daily, and printing money in categories that "should be too competitive."
They're not selling a revolutionary product. They're just showing up where big brands haven't figured it out yet.
This is what I'd do if I was passionate about a commoditised product like electrolytes or skincare.
Find the channel everyone else is ignoring or doing badly and master it.
That's your window.