DigiCom.io

Meta Andromeda Keeps Changing Month Over Month

A year in, every account behaves differently: beta features, a new ad-set tracker, seasonality. Often all three.

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#DTC #ecommerce #andromeda #metaAds

Creative or Funnel? How to Find What's Really Hurting CAC

Test audience, structure and landing page alongside creative. If one of those fixes it, it was never the creative.

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#DTC #ecommerce #cac #creativeTesting

Build a Persona × Awareness Matrix for True Creative Diversity

Personas across the top, awareness stages down the side. Brief into the grid and you get diversity beyond formats.

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#DTC #ecommerce #personas

Use AI to Critique Your Ad Designs (It Won't Spare You)

Hate a design but can't say why? Ask Claude or ChatGPT to reverse-engineer it, then send the notes to the design team.

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#DTC #ecommerce #aiTools #claude

Andromeda Broke Day-Over-Day Analysis. Use a 2–3 Day Window

Stop judging ads day over day. Use a 2–3 day window, give latent conversions a chance, and read the trend.

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#DTC #ecommerce #andromeda #metaAds