DTC Patterns

In September 2021, we launched DTC Patterns as a marketing research project, and a year later it has 150+ articles from over 80 brands engaged in DTC #ecommerce...and we're still going!

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Tini Lux (@tiniluxjewelry) is a DTC hypoallergenic jewelry brand that combines style, comfort, and accessibility.

With their innovative approach to jewelry shopping, Tini Lux uses their Interactive Earring Stacker to boost their customer’s AOV & increase engagement on the site.

This renowned brand goes beyond commerce on their website, using it as a platform to champion environmental consciousness and conservation through the art of storytelling.

To listen to the full podcast on @patagonia, visit the link in the comments below 🔗

Use your emails to craft a brand or product story 📧

Emails are typically viewed on a mobile device, meaning brevity is key.

For example, @eastforkpottery uses lifestyle imagery and bright illustrations to highlight their product launches.

Renowned for its high-quality craftsmanship, @BIRKENSTOCKUSA builds customer loyalty and increases lifetime value (LTV) through their membership program.

The benefits include exclusive products, discounts, free ground shipping on every order, and a streamlined checkout.