Edison Research at SSRS

📈 The growth of video podcasts has many in the industry wondering if this format will eventually replace audio podcasts.

Edison Research at SSRS recently partnered with @SiriusXMMedia and @PublicisMedia to create The Video Podcast Consumer Report, a new research initiative focused on understanding how podcast consumers move across podcast formats and what implications this might have for advertisers.

➡️ Our latest edition of Weekly Insights uses findings from the study to explore when podcast consumers prefer to only listen versus actively watch podcasts.

ssrs.com/insights/when-…

🌏 Radiodays Asia 2026 brought together radio leaders, podcasters, and others from around the world to explore the state of radio and podcasting in Asian and Pacific markets.

Gabriel Soto, senior research director, shared findings from Edison Research at SSRS across three sessions:

✅ The Podcast Consumer 101 – What to know in 2026
✅ Research on Radio: The State of Radio in Australia, New Zealand, and the United States
✅ The Power of Podcasting: The Top 5 Podcast Consumer Findings of 2026

Learn more about the insights he shared at @RadiodaysAsia ⬇️

ssrs.com/insights/ediso…

Americans 13+ spend over one-quarter of their daily audio listening time in the car — one hour and four minutes per day on average.

This week, we turn to Share of Ear data to compare share of in-car audio time among the total U.S. 13+ population and those whose primary car is an electric vehicle (EV).

ssrs.com/insights/the-e…

📢JUST ANNOUNCED: The Top 50 Podcasts in the U.S. for Q3 2026

➡️Dumb Blonde Breaks Into the Top 20 for the First Time

Read more in the new Ranker from Edison Podcast Metrics: ssrs.com/news/the-top-5…

🎧 Independents spend the highest percentage of their daily audio time with podcasts, compared to Republicans and Democrats.

Which podcasts yield the greatest chance of reaching this audience? Our latest Weekly Insight uses Edison Podcast Metrics to find out.

ssrs.com/insights/best-…