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EssenceMediacom UK

@emc_uk

We are EssenceMediacom. GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands.
London essencemediacom.com Joined May 2009
680 Following 19K Followers 8.5K Posts

Latest posts 5

EssenceMediacom UK @emc_uk
Our Joint Chief Strategy Officers, Geoff de Burca and Richard Kirk, comment in @creativesalon_ latest article on 2024 Media Trends: Search, Community-Powered Partnerships And Creative Planning.

Check it out below👇
With #GenAI, search, the death of #cookies, and creativity all big topics in 2024 we ask the industry what the year ahead will look like for #media innovation?

Read Here: creative.salon/articles/featu…

@emc_uk @TotalMediaUK @Gravity_Road @VCCPMedia @AMV_BBDO
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EssenceMediacom UK @emc_uk
Our Joint CSO, Richard Kirk recently teamed up with Ian Murray and Alex Brownsell on The WARC Podcast!
They discuss new research into 'signalling' - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness.👇
WARC @WARCEditors Feb 8, 2024
Alex Brownsell, Rich Kirk and Ian Murray discuss new research into ‘signalling’ - in other words, the unspoken qualities that a media channel conveys, and the impact this can have on advertising effectiveness. Tune in now: loom.ly/Zffjlec
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