@essentialskill
If you’re still stuck with traffic and clicks as a KPI, you should try to move on. I’m afraid it’s something that’s not coming back as we were used to in classic search.View quoted post on X
Technology has changed and it will continue to as an even quicker pace. Getting stuck banging the drum on how search engines should send more traffic and clicks, will only prevent you from progressing.
This is interesting: Google has updated its spam policies (again!) to warn sites that allow users to publish "shareable pages, generated outputs, or interactive tools," as this could be treated as spam.View quoted post on X
My first thought was Claude artifacts, ChatGPT pages/sites, FB posts, and other social/AI tools that make it easy to churn out indexable UGC at scale.
Another clue from Google about new types of spam they are dealing with (likely at a big enough scale to warrant changing their documentation) and ... another clue about what they'll be targeting in the future? 👀 👀
We've built around 200 skills at our agency.
None of them hold client-specific guidance. Wherever a step needs it, the skill tells the model to find that client's canonical doc, and to create it if it's missing.
We call them skill hooks.View quoted post on X
reports.mariehaynes.com When Will the Next Google Core Update Launch? (October 2026 Prediction) Using my OKF News Brain + Algorithm Update MCP to analyze Google's 2026 pre-core-update sequence. 
