EvilEnough

@evilenough

Rethink marketing in an attention economy. A revolutionary book for subversive thinkers from @acroll and @emilyjaneross that is #JustEvilEnough.

justevilenough.com Joined May 2018

277 Following 361 Followers 46 Posts

Latest posts 5

EvilEnough @evilenough Feb 20, 2025

Montreal book launch was fantastic. Next stop, San Francisco on Feb 27.

DM us for the invite if you haven’t seen it yet.

Isaac Souweine @sonofsarah Feb 20, 2025

Signed copy FTW. Congrats @acroll and @emilyjaneross on the new book.

I’ve always like to think of myself as @justevilenough. can’t wait to dig in and find out if it’s true 😈

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EvilEnough @evilenough Feb 20, 2025

Positioning in 2025:

- Have one clear disagreement
- with a widely understood part of an existing system
- that a lucrative market segment will agree
- is their dominant buying criteria.

Stop the word salad. What is your core disagreement?

EvilEnough @evilenough Feb 18, 2025

Nobody cares unless you make them.

Product is easy. Distribution is everything.

#justevilenough

Alex Hormozi Verified account @AlexHormozi Feb 18, 2025

If you build it they will come is true…

Only if your product is an order of magnitude better than the competition and you have time to let distribution find you before your competition copies it.

Otherwise, you need to market and sell too.
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EvilEnough @evilenough Jul 2, 2024

justevilenough.com/the-top-shelf-…

justevilenough.com The top shelf strategy Think about a bar: If you see four bottles on the top shelf, and a fifth, unknown one beside them, you’ll infer that it is of similar quality.

EvilEnough @evilenough Jun 20, 2024

justevilenough.com/how-to-think-s…