EVO

Your best paid ad might have 200 views.

Most brands only push their viral videos into paid.
But views don’t tell you what converts.
The variables do.

Winning paid ads are:
> Pain point driven
> Product focused
> Emotional

If an organic video checks all three, test it as an ad, no matter how many views it got.
That’s the lever most brands leave on the table.

Beyond Views is live every Thursday 👇
bit.ly/3UHE5D0

🎁 Joined live last week? Show up Thursday. We’re drawing a $108 winner, and you have to be live to claim it. New? Join this week for a shot at $109 next week.

5 UGC formats we test for every new brand.
Steal them.

> “God bless the girl who…”: describe the outcome in words nobody expects, then let the product prove it on screen
> The fake-out confession: open with relationship-style drama, then reveal what’s really going on
> The before-you-turn-25 list: put a deadline in the hook so the right people stop and share
> The wish list giveaway: give most of the value away, then deliver the rest through a comment keyword
> The insider refund hack: build instant credibility and send people to a domain they’ll remember

You don’t need a new idea every week.
You need proven formats and enough volume to find your winner.

Full breakdown in the UGC Debrief 👇
evougc.com/ugc-debrief

A low CPM isn’t a win if your revenue doesn’t move.

On the Ecomm Cowboy podcast, we broke down what we call the $1 CPM trap. Agencies report massive views at a cheap cost per impression, but 30 days later the bank balance looks the same.

Here’s why: views without structure don’t convert.
> Does the hook call out your ICP?
> Does the script hit a real pain point?
> Is the right creator speaking to the right audience?

When all three connect, views turn into revenue.

Beyond Views is live every Thursday at 6pm ET 👇
bit.ly/3UHE5D0
🎁 Joined us live last week? Be there this Thursday. We’re drawing a $108 winner live, and you have to be there to claim it. New this week? Join live and you’re in the running for $109 next week.

The biggest creator red flag shows up in the first week.

If a creator isn’t posting in their first few days on a campaign, it usually means they’ve already lost their hype, before the work has even started.

When you’re building a creator roster, you’re looking for:
> Loyalty
> Consistency
> Someone who shows up without being chased

If they’re not there in week one, take them off the campaign before it turns into a bigger headache.

Beyond Views is live every Thursday. Link 👇
bit.ly/3UHE5D0

Spent New York App Week with some of the best builders in apps.

We took the stage at Superwall’s in-person event to break down how to grow your app with UGC and paid ads.

The big message: organic growth helps you build faster, no matter what industry you’re in.

Want the breakdown for your brand or app? Catch Beyond Views live every Thursday 👇
bit.ly/3UHE5D0