Peter Fader

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@faderp

Professor of #Marketing @Wharton, co-founder of @ThetaCLV and Incompass Labs. Co-author of "The Customer-Base Audit" amazon.com/dp/161363160X/

Philadelphia, PA marketing.wharton.upenn.edu/profile/faderp/ Joined April 2010

641 Following 20K Followers 3.2K Posts

Latest posts 5

Peter Fader @faderp Oct 25

Thanks @GadSaad! Likewise, I admire the way that you've been raising the bar for our discipline -- and doing a great job of creating awareness for it. Keep up the good work!

Gad Saad Verified account @GadSaad Oct 25

I've been trying to explain this to the trolls for years. Marketing as a scientific discipline is either applied mathematics or applied psychology. It uses the tools of the most rigorous cognate disciplines to study human behavior in the modern-day arena. Let me tag @faderp.

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Peter Fader @faderp Oct 8

What an amazing dinner + summit this will be. The @BakerRetailCtr at @Wharton brings all the top people in #retail together in a unique way!

Baker Retailing Center @BakerRetailCtr Oct 8

102 books, 18 Emmy Awards, and a pioneer of modern lifestyle branding. We're proud to honor Martha Stewart with the 2026 Retail Excellence Award on October 13, the evening before our CEO Summit.

Learn more: whartonbakerceosummit.com/retail-excelle…

#BakerCEOSummit #MarthaStewart #RetailIcon

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Peter Fader @faderp Sep 28

Prada Is wooing the ultrarich the wrong way
lnkd.in/p/gSgDF7ii

www.linkedin.com Prada's Luxury Customer Service Strategy May Be Misguided | Peter Fader posted on the topic |... Prada Is wooing the ultrarich the wrong way “Customer centricity” doesn’t get much more extreme than this. Prada is wooing its best customers with crazy perks, such as private access to The Last...

Peter Fader @faderp Sep 27

If you're not following @aaaronson you're making a big mistake. Who else would possibly think about something like this?

Adam Aaronson Verified account @aaaronson Sep 27

September twenty-seventh is the widest day of the year when rendered in Arial

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Peter Fader @faderp Aug 25

Thanks @HewittHeiserman -- and I agree that we're overdue for another parade!

Hewitt Heiserman Verified account @HewittHeiserman Aug 25

@faderp @Wharton @Phillies @faderp Terrific column in today's WSJ (8/25, A16). Time for another parade

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