Nuggit

Announcing our newest Creator, The Winners Talking Podcast 🎙️

Hosted by UK rap pioneer Pound Sterling and SE Dons’ Big Doug, Winners Talking is where frank opinions, first-hand stories and big conversations meet. From current events to bridging the gap between the generations watching, nothing is off the table.

Both hosts bring huge followings of their own, but it’s what happens when they sit down together that has built such a large, loyal audience on the channel. Real on-screen chemistry, brilliant guests and conversations worth hearing out to the end.

We’re excited to be part of what comes next 💪🏻

Announcing our newest creator, @rcdrifttok1 🛞

Jordan’s channel is all about RC cars: drifting, stunts, trick shots that look impossible right up until they land, and honest tests of the kit behind it all. It’s a formula that’s taken RCDriftTok past 7 million subscribers and 11 billion views.

Most of that has been built on Shorts, so now we’re working together on what comes next: more long-form content. More room for the builds, the tests and the runs that don’t fit in a short video, and a new way for millions of fans to spend more time on the channel.

An audience that size doesn’t happen quickly or by accident, and we’re excited to help take it into long-form. Welcome aboard, Jordan 🎊

Football content has a short shelf life. Most videos are only relevant for a week, so when the international break hits, the content stream can dry up fast.

Jib Rules has a smart answer to this problem. When there’s no new football to talk about, he goes back through the decades and tells the best stories from the game’s history ⚽

He’s also one of the best Creators we work with at getting more out of what he’s already made. His "To Fall Asleep To" series stitches past videos into 1hr+ compilations, and it works:

- They’re some of the best performers on his second channel
- People rewatch them over and over
- They bring in new audiences

Formats like this mean Jib always has a consistent and reliable baseline of viewers, even when the season stops.

How do you keep your audience around when your niche goes quiet? 👇

We've officially launched a YouTube channel of our own 🎬

Our channel will feature behind the scenes with the creators we work with, practical tips for creators on how to actually build a media business, industry expertise, and more.

To start things off, our founder Johnny Freeland sat down with our co-founder Jack Reeve to talk about a core belief at Nuggit: Creators are proper media businesses. Production, distribution, commercial strategy, and multiple revenue lines. We want to work with creators that have ambitious growth plans.

If you've ever thought "I've got this far on my own, I don't need help" give our new video a watch. We've seen that exact mindset turn into real growth for a channel once we've put our support behind it.

Follow along as we build the channel: youtube.com/@nuggit_creato…

We're in @TheDrum 🥁

More capital than ever is moving into the creator economy, what's been missing is a model built around the Creator.

That's what we're building at Nuggit. Capital, our Growth Stack of support, and commercial firepower for YouTube Creators, on terms that actually make sense for them.

Read the full piece here: lnkd.in/dtmm-2BV