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Alex Lindahl

Verified account Clay

@gtm_engineer

Creator @clay | OG GTM Engineer | Author of GTM Engineering Newsletter (9k subs) | host of the GTM Builders' AMA
Brooklyn, NY gtmengineering.ai Joined April 2025
773 Following 1.1K Followers 568 Posts

Latest posts 5

Alex Lindahl Verified account @gtm_engineer
Enough focus:

PRODUCT > GTM PLAY > CUSTOMER

Not enough:

CUSTOMER > INSIGHT > PRODUCT

2nd makes GTM easier. Period. We need more content here in GTM. I remember the earlier days of Clay were fanatical about the feedback cycle. Every rep would accumulate piles of screenshots with annotations of what needed to improve / what the customer said. Easily an hour could be spent on this every day.

GTM might be fine, but not your product. Make it easier for your team to win in the market.

This is foundational to self learning GTM.

“GTM alpha is simply the ability to outpace your competition” — @PeterHoilKang

Don’t forget to invest time to learn the 2nd 1/2 of GTM Engineering.

What’s everyone building here?

I’ll compile a list, share + tag you.