helen edwards

@helenedw

Brand consultant, columnist for Marketing Week, Adjunct Associate Professor at London Business School, author of Creating Passion Brands.

London passionbrand.com Joined November 2009

339 Following 3.6K Followers 2.1K Posts

Latest posts 5

helen edwards @helenedw Mar 26, 2024

Why every CMO needs a chief creative officer - even if they don't need an agency. My latest @MarketingWeekEd column
marketingweek.com/the-c-suite-is…

www.marketingweek.com The C-suite is missing the chief creative officer Companies only truly value creativity when it’s their product, but most would benefit from a chief creative officer’s honesty and defiance of convention.

helen edwards @helenedw Nov 3, 2023

Well worth a read: The power of partnership: How the CEO–CMO relationship can drive outsize growth mck.co/3FxnSFp via @McKinsey

www.mckinsey.com The power of partnership: How the CEO–CMO relationship can drive outsize growth Amid a challenging economic environment, CEOs are searching for the next engine for growth. CMOs may be the perfect solution to address this need.

helen edwards @helenedw Nov 2, 2023

Why the NatWest Farage debacle is a timely warning to all marketers in all sectors. My latest @MarketingWeekEd column marketingweek.com/marketers-forg…

www.marketingweek.com Too often marketers forget their customers are people, not ‘targets’ Brands’ internal language dehumanises customers and lacks respect, which risks causing costly errors as with NatWest’s treatment of Nigel Farage.

helen edwards @helenedw Oct 31, 2023

Achieving anything in marketing means engaging the whole organisation. Join me and @PositivelyTMM on Nov 14 9.30am UK
themarketingmeetup.com/events/how-to-…

themarketingmeetup.com How to get wider business buy-in to your marketing efforts so you can get things done | The... This positively lovely TMM webinar is free to attend for anyone looking to come or watch for seven days after, when it’ll go live on our blog and The Marketing Meetup Podcast

helen edwards @helenedw Oct 27, 2023

I find it pleasing that Wired Mag is still in print. I don’t read it as often as I should – but can totally recommend the latest issue not least for the extended editorial on OpenAI – if, like me, you are still at the stage of seeking to understand then it is well worth a read.