Boots on the ground in San Antonio! 🌵🤠 Our team is on site, exploring the venue and working through the details for #IABALM. It all starts here. See you in Texas! okt.to/7svzb2
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🌵 Big conversations ahead. Limited early-bird tickets left! Join industry leaders at #IABALM for candid conversations on AI, measurement, privacy, commerce media, and creators, plus connections that can shape your year ahead: okt.to/suoMAH
Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.
This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.
🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.
