inhuman
Verified account Shiny@inhuman
CEO @shinylabs + @PlayReRanker • Multi-title esport pro turned 8 figure startup founder • RWA, RWT, Cardboard Capital
708 Following 34K Followers 81K Posts
Latest posts 5
Other than rugging founders, 3 core things killed web3 gaming that need to be addressed in order for this space to heal.
1. KOLs.
Most of the top KOLs in web3 never played the games they were paid to shill you. They were complicit in milking you all dry. Only a tier below memecoin scammers in my book. Founders were fine paying these "creators" simply because they had to blow marketing budgets to appeal to their VC owners. There are maybe 5 creators from the gaming niche that could actually make respectable content, most of them were never included in marketing campaigns.
2. Marketing agencies.
Arguably the biggest cancer to enter web3 after 2023. Forcing undisclosed ads, blacklisting real creators, siphoning funds to their own pockets, keeping their friends on the payroll. They ruined everything they touch, they are leeches of the same tier as fraud KOLs. Any knowledgeable person in this industry knows hiring a community manager full time provides infinitely more value than any marketing agency can ever give you.
3. WolvesDAO.
Luckily this mafia of frauds was already shaken out. A circle jerk silver tongued fake DAO, advising countless game projects, with absolutely 0 value to actually contribute. They had read where VC money was going and formed a cabal to ride the wave.
1. KOLs.
Most of the top KOLs in web3 never played the games they were paid to shill you. They were complicit in milking you all dry. Only a tier below memecoin scammers in my book. Founders were fine paying these "creators" simply because they had to blow marketing budgets to appeal to their VC owners. There are maybe 5 creators from the gaming niche that could actually make respectable content, most of them were never included in marketing campaigns.
2. Marketing agencies.
Arguably the biggest cancer to enter web3 after 2023. Forcing undisclosed ads, blacklisting real creators, siphoning funds to their own pockets, keeping their friends on the payroll. They ruined everything they touch, they are leeches of the same tier as fraud KOLs. Any knowledgeable person in this industry knows hiring a community manager full time provides infinitely more value than any marketing agency can ever give you.
3. WolvesDAO.
Luckily this mafia of frauds was already shaken out. A circle jerk silver tongued fake DAO, advising countless game projects, with absolutely 0 value to actually contribute. They had read where VC money was going and formed a cabal to ride the wave.