James Clift

introducing: Durable Sell

Service business owners can now sell:

> digital downloads
> physical products
> memberships

Add products, let customers pay on your site, and manage the orders in Durable.

More stuff to sell = more $$ for our customers.

Every AI company needs a monorepo.

We rebuilt our platform last year. This one has been a game-changer:

-> everyone can now ship code to production. PMs, designers, marketers.

-> agents can do a lot more work, and it's effective. hundreds of agents running daily.

-> it enables us to take much bolder product bets with less risk, and many smaller ones

-> building smaller apps that enable the rest of the org is 10x easier

This is the only policy I've been excited about in a long time.

QSBS was orders of magnitude better than the LTCGE.

No committees, no middlemen.

Just a clear benefit to people building companies, employing people, and building equity value.

Clear signal that we're valuing entrepreneurship.

Needs to apply to ESOP as well.

Let's build.

Today we’re launching business formation.

State filing, an EIN, and registered agent services.

Directly through Durable.

One more step towards a business that runs itself.

Excited to help millions of business owners make it official.

Durable's new sites + GEO tools are so good that our customer success team is getting calls for example businesses they've built within the first few weeks