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Jeffrey Herzog

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@jeffreyZOG

Founder & CEO @Avenuez_Network | Board member + lead investor, @Affluence_io | Founder, iCrossing | Building in creator-led media + AI influence
MIA | NYC avenuez.com Joined August 2024
82 Following 2.5K Followers 270 Posts

Latest posts 5

Jeffrey Herzog Verified account @jeffreyZOG
Chegg vs. Google is a wake-up call: AI-optimized content isn’t the future—it’s now.

If your traffic depends entirely on old-school SEO, you’re already behind. Adapt, optimize, or disappear.

cnbc.com/2025/02/24/che…
www.cnbc.com Chegg sues Google for hurting traffic with AI as it considers strategic alternatives The online education company has tapped Goldman Sachs as it studies options such as going private or getting acquired.
Jeffrey Herzog Verified account @jeffreyZOG
I've seen it once ('98), twice ('09), now the third time in history...

"For decades, websites provided platforms with content in exchange for traffic. AI flips this—content fuels its model, but traffic doesn’t always flow back."

The opportunity is here, now. 🔥
“What happens to the billion other websites if they aren’t getting traffic?”

@cdixon raises a topic few are talking about: AI isn’t just disrupting search—it's changing the internet's economic model.

For decades, websites provided platforms with content in exchange for traffic. AI flips this—content fuels its model, but traffic doesn’t always flow back.

As users turn to AI for answers instead of the traditional search, control is becoming increasingly concentrated in the hands of a few dominant systems.

He’s worried about the future of the internet, and what this shift means for creators. To address this, he asks: What new incentive structures or architectures should we be thinking about?
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