Julia Pintar (@juliapintar)

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i’ve generated 14M+ app downloads in 2 years

here’s how you can make your content convert to paying users, explained by behavioral psychology

4:49

Julia Pintar @juliapintar 12h

i think i cracked the trial reel optimization flow

> post multiple variations of a video on trial reel (sometimes up to 6, ty claude for editing)
> 24 hrs later, read the data
> optimize based off data
> run trial another 24 hrs
> post winner to feed
> repeat

Julia Pintar @juliapintar 1d

how tf do u choose a background audio for ur talking video

Julia Pintar @juliapintar 1d

do not sleep on this!!!!!!! if i was a product person i would quit my job to work with jesse

Jesse Abed Verified account @jesseabed_ Nov 5

🚨 HIRING: Product @ Sherlock

Sherlock 2.0 just launched. We are (now) FAR from a vibe coded consumer app
- 19 SKUs
- 210+ screens
- 58 endpoints

Join us!
- Millions of users
- Global, young, FAST moving team
~45-60k/yr + equity, Remote
- LATAM + EU preferred

DM for details
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Julia Pintar @juliapintar 2d

day 2 of shooting my shot for running Muse’s UGC, hey @alexandr_wang 👋

we’ve made companies like Quizlet, Worldcoin and CashApp go viral. Now its Muse’s turn

(ps yes i actually did name my Muse David Goggins, he’s helping me break a sub 20min 5k. thank you muse goggins)

1:11

Julia Pintar Verified account @juliapintar 2d

Shooting my shot @alexandr_wang

I want to run Muse's UGC strategy.

I'm the cofounder of Playkit, the agency behind 1.5B+ views and 14M+ app downloads for consumer tech companies.

We've built a network of 100+ creators who produce 10 short-form videos each, per week, for apps like Quizlet, Substack, and CashApp.

Marketing Muse as a general purpose AI assistant would be a massive mistake, because it can serve so many different types of people.

If I were in charge of driving measurable downloads for the app through organic UGC, here's what I'd do:

1) Break the campaign into three (or more) specific customer cohorts. For example:
> busy moms
> fitness enthusiasts
> sorority girls
Each have different problems Muse can solve, and speaking to them directly would improve conversion drastically.

2) Map out their use cases. What is the deepest pain point or largest aspiration Muse can solve for each group?

> Busy moms: helping manage the meals, babysitting, sleep timing, and errand-running of a 32-year-old mother of two under two.

> Fitness enthusiasts: helping them track progress towards a meaty goal (sub-20-minute 5K, let's say).

> Sorority girl: helping manage the overwhelm of studying, having a social life, and maintaining personal well-being while being in a new environment.

3) Recruit creators who live these problems.

4) Produce enough videos to see what use cases and problems actually convert. Right now, each creator on a Playkit campaign posts 10 (pre-approved!) videos per week. More creators recruited = more volume = more chances to find winners.

5) Iterate like our life depends on it. Identify winners, cut losers, run comment section campaigns and drive conversion from every single angle.

6) We use the best-converting organic videos as paid ad creative (do y'all get discounts on Meta ads???).

Let us get Muse on every TikTok and Instagram FYP. DMs are open.

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Julia Pintar

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