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Kathleen Kruse (KK)

@kkruse

Let's change the world a connection at a time! Love #learning #innovation #social #business #contentstrategy #community #CX #UX #futureofwork #WorkTrends + more
Silicon Valley, CA linkedin.com/in/kathleenkru… Joined February 2009
31K Following 29K Followers 38K Posts

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Kathleen Kruse (KK) @kkruse
THIS is the power of Twitter at its best! Where else could literally anyone connect directly with one of the most influential people in the world of #leadership and actually receive a personal response? Thanks again, @tom_peters. ❤️
#LeadOn
Tom Peters Verified account @tom_peters May 1, 2024
@kkruse I hope you will believe what I am about to say. Your comment literally caused me to tear up ❤️❤️❤️❤️
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Kathleen Kruse (KK) @kkruse
Syed Ijlal Hussain Verified account @sijlalhussain 5d
An enterprise AI pilot should not be the default response to every B2B sales opportunity.

BCG outlines four approaches to demonstrating value: a business-case assessment, a light-touch demo, a targeted use-case proof, and a paid multi-use-case pilot using customer data.

Each requires a different level of technical involvement, customer commitment and investment.

That creates a resource-allocation decision for sales leaders.

A straightforward use case may need only a credible demonstration. A complex enterprise deployment may justify testing with the buyer's actual data and measurable business outcomes.

Over-engineer the proof and pre-sales costs escalate. Under-invest and buyers may remain unconvinced.

The competitive advantage comes from matching the evidence to the buyer's decision, while keeping the cost of winning the business commercially sustainable.

Source: BCG, “Why B2B Software Firms Need a Go-to-Market Reset”

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Kathleen Kruse (KK) @kkruse
Talented Learning @TalentedLearn Nov 3
Agentic #AI needs governance. But what does this mean for enterprise #learning #agents?

AI expert @Gleb_Tsipursky explains on our blog why this is crucial + shares 5 steps for learning teams to take.

"Why Do AI Learning Agents Need an Authority Budget?"➡️talentedlearning.com/why-do-ai-lear…
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Kathleen Kruse (KK) @kkruse
"Dear Great Pumpkin...Everyone tells me you're a fake, but I believe in you.
P.S. If you really are a fake, don't tell me. I don't want to know."

Gotta love the loyalty of Linus! 🎃 #HappyHalloween
Big Red Ruckus Verified account @BigRedRuckus Oct 25
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