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I believe maybe five companies will keep winning their market for the next 5+ years. AppLovin is one of them, and I keep ADDING.
Every podcast I hear with AppLovin people makes me want more exposure to this team. I'm becoming a real believer in lean, sharp teams full of top talent with great leadership. In the AI era, I think that's the biggest edge a company can have.
For some context, AppLovin runs on about 900 people, and only about 400 of them run the core ad business and the back office. That team brought in about $6.8B of revenue over the last 12 months, roughly $7.5M per employee, and kept about $4.4B of it as profit. That's close to $5M of profit per person.
I think revenue or profit per employee will become one of the most important metrics going forward. It shows how fast a company can adapt to this new world, and it's more critical than ever.
Of course, the market itself needs to keep growing. But the real question is who wins share in that market, and why.
AppLovin reaches over a billion people every day inside mobile games. That's an insane audience. Gamers aren't going to stop playing because of AI. There will always be gamers, and nobody knows that market better than this team.
Now they're taking the same engine into e-commerce.
I understand why people are nervous. But I think the market is pricing AppLovin like a mature gaming ad network, while one of the leanest teams in tech is going after a much bigger market. And I'm highly confident they will succeed eventually.
AppLovin reports on Wednesday. At $228.50, it trades at about 11.5x next year's expected earnings. Analysts expect AppLovin to grow earnings about 27% next year at an 84% EBITDA margin. No such company exists!
For some context, the slowdown is already in the numbers. Revenue growth went from 59% in Q1 to 53% in Q2, the Q3 guide implies about 47%, and the Street expects about 36% in Q4. At least 8 firms cut their price targets in October, including UBS from $790 to $414.
So what am I actually watching?
First, Q3 revenue. The guide is $2.055B to $2.085B, and analysts already sit near the top. At or above $2.085B tells me the July model upgrade worked and Q2 was just a timing issue due to a slower model upgrade.
Second: profits. Management’s adjusted EBITDA outlook is $1.71B to $1.74B. If they hit $1.74B or higher, the bigger compute bill is not just covered, but it probably adds extra profit. They might also push more work toward open source models instead of closed ones, which is exactly what their CTO suggested on that podcast two months ago.
The third one matters most: the Q4 revenue guide. The Street expects about $2.25B. Q4 is when online stores spend the most, and AppLovin doesn't break out e-commerce, so the guide is where it shows up. Above $2.25B with management crediting e-commerce is a clear win. Below about $2.20B, and the bears have a point.
Options are pricing a move of about 17% either way. That's a huuuge move, so be prepared.
I understand why people are nervous. BofA says it's hard to pay a premium for AppLovin without a durable reacceleration, and that's fair. But at 11.5x, there is no premium. It just needs a guide that shows growth holding up.
I’m fine sitting on this stock a while longer until the quality catches up and the growing market share shows up in the price.
They’re now leaning into sharing more wins from their platform, and nothing sells better than your customers’ success stories.
APP sits in my Milk Road top five. Peek at my full portfolio here: link.milkroad.com/Martin
Every podcast I hear with AppLovin people makes me want more exposure to this team. I'm becoming a real believer in lean, sharp teams full of top talent with great leadership. In the AI era, I think that's the biggest edge a company can have.
For some context, AppLovin runs on about 900 people, and only about 400 of them run the core ad business and the back office. That team brought in about $6.8B of revenue over the last 12 months, roughly $7.5M per employee, and kept about $4.4B of it as profit. That's close to $5M of profit per person.
I think revenue or profit per employee will become one of the most important metrics going forward. It shows how fast a company can adapt to this new world, and it's more critical than ever.
Of course, the market itself needs to keep growing. But the real question is who wins share in that market, and why.
AppLovin reaches over a billion people every day inside mobile games. That's an insane audience. Gamers aren't going to stop playing because of AI. There will always be gamers, and nobody knows that market better than this team.
Now they're taking the same engine into e-commerce.
I understand why people are nervous. But I think the market is pricing AppLovin like a mature gaming ad network, while one of the leanest teams in tech is going after a much bigger market. And I'm highly confident they will succeed eventually.
AppLovin reports on Wednesday. At $228.50, it trades at about 11.5x next year's expected earnings. Analysts expect AppLovin to grow earnings about 27% next year at an 84% EBITDA margin. No such company exists!
For some context, the slowdown is already in the numbers. Revenue growth went from 59% in Q1 to 53% in Q2, the Q3 guide implies about 47%, and the Street expects about 36% in Q4. At least 8 firms cut their price targets in October, including UBS from $790 to $414.
So what am I actually watching?
First, Q3 revenue. The guide is $2.055B to $2.085B, and analysts already sit near the top. At or above $2.085B tells me the July model upgrade worked and Q2 was just a timing issue due to a slower model upgrade.
Second: profits. Management’s adjusted EBITDA outlook is $1.71B to $1.74B. If they hit $1.74B or higher, the bigger compute bill is not just covered, but it probably adds extra profit. They might also push more work toward open source models instead of closed ones, which is exactly what their CTO suggested on that podcast two months ago.
The third one matters most: the Q4 revenue guide. The Street expects about $2.25B. Q4 is when online stores spend the most, and AppLovin doesn't break out e-commerce, so the guide is where it shows up. Above $2.25B with management crediting e-commerce is a clear win. Below about $2.20B, and the bears have a point.
Options are pricing a move of about 17% either way. That's a huuuge move, so be prepared.
I understand why people are nervous. BofA says it's hard to pay a premium for AppLovin without a durable reacceleration, and that's fair. But at 11.5x, there is no premium. It just needs a guide that shows growth holding up.
I’m fine sitting on this stock a while longer until the quality catches up and the growing market share shows up in the price.
They’re now leaning into sharing more wins from their platform, and nothing sells better than your customers’ success stories.
APP sits in my Milk Road top five. Peek at my full portfolio here: link.milkroad.com/Martin
Every time I hear an AppLovin or Bending Spoons podcast, I'm blown away.View quoted post on X
Rafael Vivas explains what makes AppLovin different.
Most leadership advice says hire people and delegate. Vivas has run AppLovin with Adam Foroughi for years, and he says that's "not the cloth we're cut from."
His reasoning is that you can only lead well if you stay in the weeds. I want more of my money in companies run like AppLovin.
Michael Jordan didn't get the ball because he was the oldest or the most senior guy on the team. He got it because "when they gave him the fucking ball, he made the shot."
Then he talks about hiring: Hire a lot of people, and you have to give them something to do. So they end up on "tasks that don't really move the needle."
In other words, headcount creates its own work. Every extra layer needs projects, and most of those projects have nothing to do with what customers need.
AppLovin runs the other way. It made $4.4B in profit in the 12 months to June with 898 employees. That's about $4.9M per person, and no big company I've looked at comes close.
AI keeps pushing that limit further out. A small team of smart people who use AI heavily can cover ground that used to take whole departments. That's the setup I look for in this era: a lean team, heavy AI use, and a huge user base/existing platform.
I own $APP and added more last week, as I think these prices are getting ridiculous.
If you're a $APP holder, follow me @m0xt_ for more updates.