MadScript (@madscriptai)

MadScript @madscriptai Oct 16, 2025

1/ Sephi built leverage instead of just posting.

He didn’t want to be a “LinkedIn influencer.” He wanted to scale his perspective without creating a second job.

So we built him a system. Here's what happened 🧵

MadScript @madscriptai Sep 22, 2025

Everyone talks about Colbert the character.

But the system behind him? That’s what founders should study.

This breakdown shows how to build content that scales, activates fans, and survives a pivot.

Smart stuff from MadFounder.

Alex Poon @alexpoon_hk Sep 22, 2025

1/2 Stephen Colbert didn’t just do satire.

He built a content system with:
A codified persona
Segments that scaled
Fans who acted
Stunts that earned coverage
A voice that survived a platform shift

New MadFounder dropping this week.

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MadScript @madscriptai Sep 15, 2025

Most founders chase attention. The Rock turned it into equity.

Hate became heat. Heat became IP. IP became leverage.

Masterclass in turning personal brand into business muscle. Can’t wait for this breakdown by @alexpoon_hk

Alex Poon @alexpoon_hk Sep 15, 2025

The Rock didn’t just build a brand.
He turned boos into merch.
Catchphrases into IP.
A promo line into a primetime TV show.
Then walked into the boardroom and trademarked his own name.

Case study on how to turn heat into leverage. live soon.

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MadScript @madscriptai Sep 8, 2025

Most founders try to explain what they know.

Ferriss showed it.

His content was never just advice. It was evidence. Each experiment proved a point and built momentum.

The result? A system that scaled curiosity into compounding distribution.

Killer breakdown coming from Alex.

Alex Poon @alexpoon_hk Sep 8, 2025

Everyone thinks Tim Ferriss built a brand.

He built a lab.
- Test weird ideas
- Package the results
- Engineer the distribution

This isn’t self-help. It’s systems design.

Full teardown drops this week.

MadFounder: The Ferriss Lab 🧪

Link to subscribe in the comments.

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MadScript @madscriptai Sep 1, 2025

Most people see MrBeast and think “viral genius.”
Founders should see “compounding system.”

New MadFounder drops tomorrow from @alexpoon_hk: how Jimmy turned thumbnails and giveaways into a media empire.

Alex Poon @alexpoon_hk Sep 1, 2025

MrBeast didn’t “go viral.” He built a system.

The flywheel:

- Premise (title-first)
- Click + Hook
- Retention spike
- Platform boost + sponsors
- Reinvest bigger
- Repeat, higher scale

Founders: steal the structure, not the stunts.

New MadFounder drops tomorrow. Subscribe to get it in your inbox. Link in the comments.

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MadScript

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