Mat Baxter

@mat_baxter

Hello, I'm Mat, an experienced agency, marketing and technology leader.

Sydney, New South Wales Joined July 2009

9 Following 21K Followers 89 Posts

Latest posts 5

Mat Baxter @mat_baxter Nov 3, 2022

Michael Farmer's upcoming book documents the intensive effort to dig @InterpublicIPG's global digital creative operation @HugeInc out of the industry's hole. Are there lessons for other agencies? mediavillage.com/article/madiso… via @MediaVillageCom

www.mediavillage.com Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business Michael Farmer's upcoming book documents the intensive effort required to dig IPG's global digital creative operation Huge out of the industry's hole. Are there lessons for other agencies?

Mat Baxter @mat_baxter Dec 27, 2017

What does the repeal of net neutrality mean for brands? linkedin.com/pulse/what-doe…

www.linkedin.com What does the repeal of net neutrality mean for brands? The issue of net neutrality has again been cast into mainstream attention following the Federal Communication Commission’s (FCC) decision to repeal laws that classify high-speed internet as a public...

Mat Baxter @mat_baxter Apr 17, 2017

Congrats to @robertbellamy for representing the UK at the Cannes Young Lions @Cannes_Lions #gorob

Mat Baxter @mat_baxter Jun 24, 2016

Why Brexit will create "Adxit" in the advertising industry lnkd.in/bXCqHgM #brexit #adxit

Mat Baxter @mat_baxter Jun 20, 2016

Brand health is determined by brand dynamism. The #D100 measures just that, w/ fascinating results. #IPGMBCannes16 ow.ly/1GAi301rHS2

www.linkedin.com D100: The world's 100 most dynamic brands... And Apple had a shocker. In an age when consumers are moving faster than brands, traditional ways of measuring brand equity are stuck in the past. Those metrics — mainly centered on aided and unaided consumer awareness — are...