Max Thoeny

We designed serotoninlegal.com to look like Word 2003, with the content organized like a legal contract.

Which raised a fun question: how should someone get in touch?

At the bottom of the document, there’s a signature block. Click to sign, and a form opens where you can leave your info. The name you input ends up populating on the page, too.

A small detail that's one of my favorite parts of the site. The contract idea carries all the way through to becoming a client!

Excited to share the full case study next week.

Intuition is God! Many such cases.

Today, I’m excited to launch conspiracystudios.com, a creative agency for technology companies and investment firms.

We build stories that turn skeptics into true believers and bring them to life through brands, websites, fundraising materials, content, and more.

Why Conspiracy? Because every great endeavor starts off as a one: a small group of people that see something the rest of the world doesn’t (yet) and commit to making it real.

The hard part is getting everyone else to see what you do. That’s where we come in.

Conspiracy speaks the language of ambitious founders and investors — technology, AI, finance, markets — and fluidly translate those ideas into strategy, writing, design, and creative work that moves people to action.

We do our best work at inflection points: a launch, raise, rebrand, repositioning, new market, or time where your old story no longer fits where you're going.

Over the last three years, we’ve have the privilege of doing this work for technical startups, unicorns, Fortune 500 companies, and VC & PE firms — including @adapter, @fabrionai, @tipalti , @ActivantCapital , and many more.

I‘m deeply grateful to the clients, collaborators, and friends have helped us get to this point: @SteveSarracino, @JuliusStener, @mccoype, @AdamGhetti, @InesBuSu, @teddyellison91, @singareddynm, @seanxthielen, @barsisyphus, and many more.

🧿🕯️Stay sneaky, stay cheeky. 🕯️🧿

San Francisco, THIS is how you market agents

The doodle dots have come a long way