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Mike Caprio

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@michaelcaprio

Media, Technology & Video | Chief Growth Officer @JWXofficial | Former @Sizmek @ZetaGlobal @Disney @CBS | Father. Sports Junkie. Business Builder.
New York, USA mikecaprio.nyc Joined June 2009
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Mike Caprio Verified account @michaelcaprio
Cloudflare processes 7–11 trillion internet requests per day. 20% of all global web traffic. Every request logged, classified, flagged in real time.
Not surveys. Not models. The actual internet.

We pulled their US data from the last 90 days.
👉 45% of all traffic is automated
👉 71% of actual web page requests are bots
👉 416 billion AI scraping requests blocked since July 2025 — just the ones they stopped

The open internet is realigning from human-to-machine to machine-to-machine. Faster than most thought.
Agent-to-agent is the Silicon Valley pipe dream. But it's already happening indirectly.
✔️ Mom asks ChatGPT what stroller to buy
✔️ Value shopper asks Perplexity for coupon codes
✔️ Traveler asks Claude to find the cheapest route to Fiji

The LLM crawls the open web to answer. Learns. Builds context. Never sends the click back.

Anthropic: 500,000 crawler requests per referral. OpenAI peaked at 3,700:1.

The content gets extracted. The visit never happens. The publisher gets nothing.

If publishers thought adblocking was bad — this can be worse.

The entire open web was built on one assumption: humans engage, humans see ads, humans buy things.

That assumption is eroding. Now.

The future may quietly be here already. Are you prepared for it?