Rachel Karten

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@milkkarten

i write a newsletter about social media. author of link in bio. prev social director at @bonappetit.
rachelkartengroup@caa.com

Los Angeles, CA linkinbio.news Joined March 2009

501 Following 30K Followers 4.5K Posts

Latest posts 5

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Rachel Karten @milkkarten Apr 21

I talked to marketers about their AI-obsessed bosses. One shared that their boss doesn’t care about the team’s expertise and prefers an AI summary. "We’ve started writing our own summaries and putting it on fake Copilot chats to get him to listen to us." milkkarten.net/p/boss-obsesse…

www.linkinbio.news Does your boss have AI brain? Marketers are dealing with leadership who run memes through Claude, use pet names for chatbots, and outsource their gut instincts.

Rachel Karten @milkkarten 47m

they are talking about it because the engine that fuels vertical videos *has* changed since 2015. recommendation algorithms are turned up to full volume. an account with 100 followers can get 10m views. followers don't matter, momentum does. it's a very different ecosystem!

Peter Hamby Verified account @PeterHamby 2h

I am enjoying all the Dem posts about the vertical video revolution in 2026

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Rachel Karten @milkkarten 15h

the fastest growing instagram account in the last 14 days? @abdulelsayed. according to social blade, he has gained 4.7m followers in that very short timeframe.

Elena @elenatoyou_ Aug 6

earlier this year I started taking photos to celebrate each 100k instagram follower milestone mark but now we’re averaging more than that each day and I can’t keep up so here’s the first 3

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Rachel Karten @milkkarten 20h

Working with @paulinaVEVO on this 3,000-word playbook has been a career highlight and I’m so grateful she trusted Link in Bio as its home. I really hope you read it!

Rachel Karten Verified account @milkkarten 1d

While there are many theories on the tides that led to last week’s blue wave, one thing is clear: a sophisticated social strategy is essential to mobilization. @paulinaVEVO at @TheDemocrats took over today’s newsletter to share her complete playbook. Below are a few takeaways.

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Rachel Karten @milkkarten 1d

complex social media approval processes don’t just slow things down, they stifle creativity. i love how @paulinaVEVO at @TheDemocrats articulated it in today’s newsletter.