MILLIONS.co

The best athlete partnerships start with what the athlete already cares about.

Ninja Warrior athlete @brittneydurant_ wants to know what’s in her supplements and what she’s paying for. Through MILLIONS, she teamed up with @AonicClub for their What Fuels You series 👏

Who’s the next NHL star your brand should sign?

@cmcdavid97 × @aloyoga led our partnership roundup with 60.8K Instagram likes. But the two youngest players on the list, Jack Hughes and Leo Carlsson, both cracked the top four.

That's a case for getting in early with NHL players!

A clothing brand and a watchmaker topped our NFL partnership roundup.

@_CeeDeeThree × @Abercrombie: 34K likes
@saquon × @HMoserCie: 23.8K

Most brands on the list were outside sports and performance. If you could sign one NFL player to rep your brand, who would it be?

When it comes to recovery, real stories matter.

Through MILLIONS, @r3stemcell teamed up with @KendrickPerkins, @VernonDavis85, @TheCannonBriggs, and other athletes to give fans a look inside their clinic visits.

No fluff. Just athletes sharing their experiences.

Every UFC athlete has a brand story. UFC 334 has some good ones.

Top partnerships from @ufc 334 fighters:
@ciryl_gane x @JBLaudio: 28K likes
@Josh_HokitUFC x @Sespe_Creek: 8.7K likes

Headphones, whiskey, water, supplements. Fans pay attention to everything fighters use.