Adam (@mosseri)

I'm getting a lot of inbound about Instagram starting to work on longer-form video. A few things to clarify in case it's helpful:

- This is going to take time to get right, but we're excited and committed
- Features is not fully launched yet, we're testing and ramping up access slowly
- We understand the economics matter a ton, and are exploring multiple options to help long-form creators get paid

As always, we'll communicate about progress as we go, and I'm happy to answer any questions.

Adam @mosseri Oct 26

Really enjoyed my conversation with @ColinandSamir about our recent steps into longer-form video. A lot has changed since we talked last, and I think we're both better prepared to start down this path and eyes-wide open about the pros and cons of longer video.

Colin and Samir ✌🏼✌🏾 Verified account @ColinandSamir Oct 26

Instagram launches long-form video called "Features"

Creators can link up to 8 clips that show up in the feed and drive to the full video per @mosseri

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Adam @mosseri Oct 26

The cost of a fixed level of capability is collapsing — Epoch AI puts it at about 13x per year. And there is no loyalty: usage swung to Astra at launch, then to Opus 5.5 weeks later. No lock-in means new entrants can win on model and price, and incumbents cannot count on anyone staying. My bet: within a year the frontier gap for most use cases stops being perceivable. Then we learn who is paying for performance, and who is paying for the badge.

Adam @mosseri Oct 24

Very excited about this! Julie and Chandra are two of the very best I’ve had the opportunity to work with over the years.

Julie Zhuo Verified account @joulee Oct 23

Today, we're announcing that Sundial has been acquired by @Meta!

Chandra Narayanan and I are joining along with some other incredible members of our team.

Nearly six years ago, Chandra and I started Sundial with two core beliefs: 1) better decisions come from using data well, and 2) great things come from working on hard problems with people you like.

Sundial automated away many of the obstacles involved in getting to meaningful analysis (Cleaning data! Creating semantic layers! Writing SQL! Storytelling!), and we were proud to support some of the fastest-growing AI companies from OpenAI to Gamma.

We started before the AI wave and rebuilt ourselves to be AI-native. We raised our first round when interest rates were near zero, and our Series A when they were the highest in two decades. We watched customers hyperscale and then close shop, new grads grow into leaders, and software development change completely.

Entrepreneurship has been my dream since college, when I first took a class on start-ups (shoutout Mayfield Fellows!). I wish I'd been brave enough sooner because there’s no better way to learn how the world works and who you really are than betting on yourself to launch a business.

Meta is my former home and where I learned product and design. It's also one of the most analytically rigorous places on the planet. So many of Sundial's values came from there: questioning assumptions, diagnosing with data, owning the user’s experience. I'm thrilled to bring what we've learned to the place where it all started and continue our mission of improving the quality and velocity of business decisions with people we like.

To Team Sundial past and present, THANK YOU thank you thank you. You created that special feeling within our team, and I bask in the memories of having walked those lush miles and eaten those breakfast dosas with you.

To our investors and supporters especially @dpatil, David Fischer + the whole 01A advisors team, @mvernal, @sequoia: how did we get so lucky to have your counsel and support? And to my beloved @mikesego and kiddos: I could not have made it without you.

These have been some of the hardest, most humbling, and most alive years of my life. I hope I'm wiser for it and will have many chances to pay it forward!

axios.com/2026/10/23/met…
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Adam @mosseri Oct 23

I was so excited when Emily Bode agreed to design the ring this year. Rings is a small way we look to celebrate some of the most creative people on Instagram. It’s the second year we’ve done this, and it feels good, particularly in the midst of all of this AI mania, to be giving people a small beautiful physical token, in addition to other things, to celebrate their achievements.

Adam

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