Nathaniel Ward

I just published “This A/B test changed how we write our fundraising emails” medium.com/p/this-a-b-tes…

I just published “Why test in fundraising? Because your gut instincts are probably wrong” medium.com/p/why-test-in-…

The Capitals just won the Stanley Cup!

I just published “No, your email fundraising probably isn’t cannibalizing your direct mail fundraising” medium.com/p/no-your-emai…

I just published “Why do you still ‘blast’ your donors?” medium.com/p/why-do-you-s…