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Today marks the most surreal milestone of my life: @socialsnowball has officially been acquired by @dotdigital (LON: DOTD), and I’m overwhelmed with gratitude and excitement.
I originally started this business out of my own frustration: As an ecommerce brand, there weren’t any good platforms for partnering with creators and customers as affiliates. I decided I was going to change that.
Over the past 5 years, what started as a simple post-purchase referral widget has turned into the leading creator and affiliate management platform for Shopify brands.
What started as a sketch on a piece of notebook paper is now trusted by over 2,500 leading brands like True Classic and G FUEL.
What started as a 20 year old kid's idea has forever changed the way ecommerce brands approach influencer marketing.
Over the years we have accomplished so many incredible things that I am deeply proud of:
- Created the first influencer-affiliate platform for Shopify brands
- Invented the concept of Safelinks, which is now a standard feature in every major influencer platform
- Built a full time team of 25 incredible people
- Were the first influencer platform ever to integrate with TikTok Shop
- Built an amazing IRL community of influencer marketers
- Created a high production video course academy to teach influencer marketing strategy to the world
- Partnered with hundreds of amazing agencies
- Spoke on stage at countless events all over the world
But what I am the most proud of, is the fact that we did all of this while bootstrapping and remaining profitable. In the early days, we were rejected by every VC we spoke to. Instead of giving up, we powered through and figured out how to make it work without taking on funding. In hindsight, this was the best thing that could have ever happened to the business.
Now, we are partnering with DotDigital to take things to the next level.
To our customers, partners, affiliates, and the entire DTC community: expect to see a lot more of Social Snowball. This acquisition is enabling us to move at a significantly faster speed than was ever possible, and we have an insane roadmap that I can't want to share more on soon. I will still be leading the ship, but now I have more firepower to work with than ever before.
To the Social Snowball team, I have so much gratitude for all of you. Thank you for believing in me, and thank you for taking a bet on Social Snowball. What we have accomplished is genuinely insane, borderline impossible, and you all should be truly proud of yourselves.
And of course, thank you to Milan and the entire DotDigital team for believing in what we have built. It has been such a pleasure to work with you guys over the past few months.
Here's to the next chapter.
Full press release linked in the replies. 👇
I originally started this business out of my own frustration: As an ecommerce brand, there weren’t any good platforms for partnering with creators and customers as affiliates. I decided I was going to change that.
Over the past 5 years, what started as a simple post-purchase referral widget has turned into the leading creator and affiliate management platform for Shopify brands.
What started as a sketch on a piece of notebook paper is now trusted by over 2,500 leading brands like True Classic and G FUEL.
What started as a 20 year old kid's idea has forever changed the way ecommerce brands approach influencer marketing.
Over the years we have accomplished so many incredible things that I am deeply proud of:
- Created the first influencer-affiliate platform for Shopify brands
- Invented the concept of Safelinks, which is now a standard feature in every major influencer platform
- Built a full time team of 25 incredible people
- Were the first influencer platform ever to integrate with TikTok Shop
- Built an amazing IRL community of influencer marketers
- Created a high production video course academy to teach influencer marketing strategy to the world
- Partnered with hundreds of amazing agencies
- Spoke on stage at countless events all over the world
But what I am the most proud of, is the fact that we did all of this while bootstrapping and remaining profitable. In the early days, we were rejected by every VC we spoke to. Instead of giving up, we powered through and figured out how to make it work without taking on funding. In hindsight, this was the best thing that could have ever happened to the business.
Now, we are partnering with DotDigital to take things to the next level.
To our customers, partners, affiliates, and the entire DTC community: expect to see a lot more of Social Snowball. This acquisition is enabling us to move at a significantly faster speed than was ever possible, and we have an insane roadmap that I can't want to share more on soon. I will still be leading the ship, but now I have more firepower to work with than ever before.
To the Social Snowball team, I have so much gratitude for all of you. Thank you for believing in me, and thank you for taking a bet on Social Snowball. What we have accomplished is genuinely insane, borderline impossible, and you all should be truly proud of yourselves.
And of course, thank you to Milan and the entire DotDigital team for believing in what we have built. It has been such a pleasure to work with you guys over the past few months.
Here's to the next chapter.
Full press release linked in the replies. 👇
